Tag Archives: Google’s Disavow Tool

Negative SEO (negative search engine optimization)

Negative SEO is the practice of creating a substantial number of trashy backlinks to a website (especially a competitor’s site) with the objective of harming the site by deceptively making the site susceptible and vulnerable to being penalized by Google. Negative search engine optimization may result in a site’s search rank being unjustly lowered or dropped by Google.→ Click here to read the rest